Food Waste Action Week 2024

The UK’s biggest food waste campaign is here again! We’re proud to announce that on 18 March, we're supporting Love Food Hate Waste’s Food Waste Action Week campaign over on our social media channels.

This year, we are encouraging you to, “Choose What You’ll Use” by buying your fruit and vegetables loose instead of packaged.  

Food Waste Action Week 2024 takes place 18 – 24 March. 

Sometimes we are in the mood for a huge potato, and sometimes we just need one carrot for our spaghetti bolognese. Why let the rest go to waste? Choose loose and you don’t have to.  

We will be joining Love Food Hate Waste to encouraging shoppers to 'Choose What You'll Use', highlighting the benefits of buying loose fruit and vegetables and inspiring people to do this wherever they can.  

Buying loose reduces food waste - WRAP research has shown that if all apples, bananas and potatoes were sold loose, we could save 60,000 tonnes of food waste by enabling people to buy closer to their needs.   

Did you know... 

  • Research from Love Food Hate Waste has shown that we could reduce food waste by 60,000 tonnes just by buying loose fruit and veg. 
  • According to WRAP, currently, 60% of the food that is wasted in the UK is wasted by citizens in their own homes. That’s 4.7 million tonnes of food being thrown away every year that could have been eaten.   

There is a huge environmental impact caused by food going to waste. Not only the harmful greenhouse gases created by producing food that isn’t used, or even from the food rotting in landfill - it’s also the waste of all the precious resources that it takes to bring that food to your plate – the land, water, energy and hard work. 

We can all make a huge impact when it comes to reducing the amount of food that goes to waste in the UK. 

Find out more here: